Jesse Ragan
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THE BOSTON BRUINS. Reebok commissioned a corporate typeface family to rebrand The Boston Bruins for the 2007-08 NHL season. Streamlining the traditional aesthetic vocabulary of sports design, the distinctive semi-slab-serif structure carries the team's identity from websites to JumboTrons. A special Condensed version promotes legibility on tackle twill uniform nameplates. // Typeface family designed by Jesse Ragan at Joshua Darden Studio
examples of the fonts in use